The Secret to Landing Top Clients in Any Industry

On this week’s episode of Humanize Your Workplace, we are joined by Christie Lawle r. She founded CJL CONSULTiNG in 2009 while completing her MBA as a way to stay engaged in her career while completing her studies. As Founder & Owner of CJL CONSULTiNG, Christie supports clients by creating beverage marketing and training programs for the likes of Alamo Drafthouse, American Social, Arcis Golf, Drive Shack and Flagship Restaurant Group. Christie is also the host of Lawler Out Loud: Mixing up the Mainstream – a weekly podcast featuring trendsetters and newsmakers around the hospitality industry.Prior to the rebrand of CJL CONSULTiNG in 2017, Christie was consulting with AREAS, Smokey Bones and Shula’s after spending seven years serving as the National Accounts Manager for both Sidney Frank Importing Company and Lavazza. After managing more than 200 accounts across the U.S., she was excited to bring her knowledge of the sales side full circle to help her company’s clients drive their beverage strategy forward.Before entering the world of sales, Christie worked as a newspaper reporter and went on to create the marketing office for MWR Europe covering Southern Germany while stationed overseas with her active-duty husband. Upon moving back to the U.S. in 2004, Christie got her first taste of national accounts beverage marketing while creating training and beverage programs for HMSHost, Consolidated Restaurant Operations, Outback Steakhouse and House of Blues.In 2018, Christie developed the charitable side of her career founding The WITI Group, a 501(c)(3) foundation focused on empowering and supporting the women of the hospitality industry. She is also proud to serve as a CORE Ambassador as well as an advisory board member for “The Bar” with Datassential. CJL CONSULTiNG is WBENC Certified as a Woman-Owned Small Business. Christie also travels the U.S. for her speaking engagements covering marketing, branding, sales strategy and cultural development topics.

We chat about:

*how “bad bosses” can help you grow and learn

* the secret to landing top clients

* how to create memorable experiences and build relationships at work

To listen to this week’s episode, head over to Google Podcasts, Spotify, Apple Podcasts, or Stitcher, check it out below.

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Alissa Carpenter

Workplace Communication Speaker and Trainer at Everything's Not OK and That's OK

Alissa Carpenter is the Owner of Everything’s Not Ok and That’s Ok, author of How to Listen and How to Be Heard: Inclusive Conversations at Work, TEDx speaker, and host of Humanize Your Workplace.She works directly with organizations to bridge communication gaps across generations, job functions, and geography and has worked with non-profits to multi-billion-dollar enterprises.She has an MEd in Social and Comparative Analysis in Education, is a Gallup-Certified Strengths Coach and is certified in the Strong Interest Inventory and Myers Briggs Type Indicator.Alissa has been featured on ABC, CBS, NPR, FOX, Forbes, and quoted in multiple media outlets including CNN Money and Fast Company.

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