Today on Millennial Playbook Podcast we are joined by millennial entrepreneur, Katlyn Grasso. She is the owner of GenHeration and travels A LOT! She works with Gen Z young woman who want to take over the world and hosts One Minute Mentor, an original web series.

You can download this episode from Stitcher or iTunes or listen below to hear all of Katlyn’s spot-on advice.

Entrepreneurial Challenges To Overcome

  • Build your Audience
  • Find some type of # or user engagement
  • Focus on 1 metric to help guide the story  

Utilize your connections

  • She used to attend Penn, she still reaches out to people on Alumni lists
  • Believes in cold leads and emails
  • Anyone, anywhere can be a connection
    • Will strike up conversations in airports and it can lead to her next investor

Always utilize your strengths

  • Find people who can complement them to help build something bigger

The Importance of Girls In sports

  • Builds leadership
  • She was a pitcher and believes it builds resilience, helps her go with the flow – Can’t be worrying about everything

If you want it you must work hard to get it

  • If you love what you do, you won’t feel like you are working
  • Open all the time, coming up with ideas

Travel Tips

  • Window seat helps her sleep
  • Pack lots of wrap dress they don’t need to be iron

Business Tips

  • If something does not work, that is fine, just make sure you move on quickly and not dwell on the issue that does not work
  • Can’t stay married to an idea for too long
  • Always embrace change
  • Pivot if necessary
  • Energy and persistence conquer all thing – Ben Franklin
  • Key to being successful is to Never give up
  • Must work through the Challenges, there are going to be hard days but you must push through it
  • Book – Shoe Dog by Phil Knight

Alissa Carpenter

TEDx Speaker, Author, Facilitator at Everything's Not OK and That's OK
Alissa Carpenter is a multigenerational workplace expert, owner of Everything’s Not Ok and That’s OK and host of Humanize Your Workplace podcast.
She provides training, consulting, and speaking services to organizations all over the world. She has an MEd in Social and Comparative Analysis in Education from the University of Pittsburgh and is a Gallup-Certified Strengths Coach. Her work helps to bridge communication gaps across generations, job functions, and geographies, and she has worked with organizations ranging from non-profits to multi-billion-dollar enterprises. She has delivered a TEDx talk on authentic workplace communication, and has been featured in media outlets including Forbes, ABC, FOX, and CBS. Her book, Humanize Your Workplace (Career Press), is set to release next year.
Alissa Carpenter